February 02, 2016
The story about the Little Blue Pot
One cold, gloomy morning, exhausted, sleep deprived and on the verge of fainting after the exam, I headed to meet Jovana, who was going to introduce me to her brand, Little Blue Pot. I was already in love with their design, their approach to the online appearance and the whole couture food concept, but I didn't expect much more. I mean, those are just jams, right? Also, I somehow assumed that a serious business player stands behind the whole story, because what I could see is that this brand is building its image in very careful and serious manner. They mean business!
I was (positively) surprised to find out that this brands CEO is a girl my age. The other business partner is her fiancee, also my age. So basically two kids! Two young, energetic and successful people with clear vision and determination. I'll admit, I was knocked off my feet, and that rarely happens these days.
In two hours I spent with Jovana, I've learned a lot about their business. They took traditional, family recipe, and added their own, modern touch. The name Little Blue Pot comes from domestic measurement units that can be found in old family recipes (you may remember your grandma telling you to put 2 little pots of flour for example, instead of saying 200gr of flour). I think it's a really nice touch to have a background story like that. The food is carefully crafted and the packaging design is just so perfect and luxurious. Couture food, at it's finest.
I felt the need to share this story because I think young people in Serbia need this kind of examples to inspire them to be more proactive. I know how much it meant to me to hear such story from someone my age, it was the best encouragement that I could get!